AI | Branding | Digital Content

AI | Branding | Digital Content

AI | Branding | Digital Content

New Drinks

New Drinks

New Drinks

Mahou San Miguel

Mahou San Miguel

Mahou San Miguel

The challenge

The challenge

The challenge

Validate the effectiveness of the collaboration between generative AI and humans in the development of a new brand, demonstrating its efficiency, speed, creativity, cost savings, scalability, and its impact on the agility of the company. As well as innovating with the type of content produced for the launch of a new Marketplace of innovative beverages through the generative development of the different brand assets: Brand Ambassador, Web and Social Networks.

Role: Brand development and Digital Generative Content (2D / 3D)

Deliverable: Brand Kit, Avatar Influencer, IA for Brands Sandbox

Date: December 2023

Role:

Concept, Design, Development & Production

Deliverable:

In-store expo and WebApp with generative AI

Date:

December 2022

Key technology / platform:

Key technology / platform:

Key technology / platform:

Key technology / platform:

Key technology / platform:

Key technology / platform:

Key technology / platform:

Key technology / platform:

Our strategy

Our strategy

Our strategy

The solution

The solution

The solution

Conceptualisation, design and development of a production process based on generative AI for the development of all types of multimedia pieces; as well as the creation and operation of an Avatar Influencer that personifies all the attributes of the brand in the interaction with the consumer in social networks, on the web and other digital applications.

The result

The result

The result

With more than 13 Generative AI tools tested and more than 25 prompts generated for the Brand's Prompt Library, considerable production efficiency was achieved, resulting in the optimization of time and costs for the production of innovative and quality content.

In addition to the creation of NEO, the virtual brand ambassador, ready for the generation of multimedia content as well as for interaction with users in Social Networks and interactive applications.

We help brands

and business to

grow in the next

internet revolution

We help brands

and business to

grow in the next

internet revolution

We help brands

and business to

grow in the next

internet revolution

Copyright © 2023 SuperReal – All rights reserved

Copyright © 2023 SuperReal – All rights reserved