Validate the effectiveness of the collaboration between generative AI and humans in the development of a new brand, demonstrating its efficiency, speed, creativity, cost savings, scalability, and its impact on the agility of the company. As well as innovating with the type of content produced for the launch of a new Marketplace of innovative beverages through the generative development of the different brand assets: Brand Ambassador, Web and Social Networks.
Conceptualisation, design and development of a production process based on generative AI for the development of all types of multimedia pieces; as well as the creation and operation of an Avatar Influencer that personifies all the attributes of the brand in the interaction with the consumer in social networks, on the web and other digital applications.
With more than 13 Generative AI tools tested and more than 25 prompts generated for the Brand's Prompt Library, considerable production efficiency was achieved, resulting in the optimization of time and costs for the production of innovative and quality content.
In addition to the creation of NEO, the virtual brand ambassador, ready for the generation of multimedia content as well as for interaction with users in Social Networks and interactive applications.