AI | Virtual Avatar | Cloud Render

AI | Virtual Avatar | Cloud Render

AI | Virtual Avatar | Cloud Render

Meet TANia, New Santander Virtual Assistant.

Meet TANia, New Santander Virtual Assistant.

Meet TANia, New Santander Virtual Assistant.

Santander Bank

Santander Bank

Santander Bank

The challenge

The challenge

The challenge

Santander seeks to evaluate the impact on conversion and retention of users in remarketing campaigns of the assistance of an interactive virtual avatar. A project focused on innovation, learning and feedback, to evaluate not only its direct impact on business and user experience, but also the technical and organizational implications of new technologies such as generative AI and 3D applications.

Role: WebApp Design & Development, 3D Avatar production, Infrastructure design.

Deliverable: Unreal WebApp, custom 3D Metahuman

Date: November 2023

Role:

Concept, Design, Development & Production

Deliverable:

In-store expo and WebApp with generative AI

Date:

December 2022

Key technology / platform:

Key technology / platform:

Key partner:

Key partner:

Our strategy

Our strategy

Our strategy

The solution

The solution

The solution

Through market information, user data and brand guidelines, TANia, the first Santander virtual employee, is conceptualized, designed and produced: a hyper-realistic 3D avatar created using the latest Unreal Engine technologies, prepared and optimized to work through a multi-device conversational app where it integrates with the brand's generative conversational model. An OpenAI model trained and limited to only know and talk about relevant product information for Santander customers.

The result

The result

The result

An interactive web application, compatible with any user device thanks to cloud rendering technology and its scalability. Users who have ceased to purchase the product, access TANia as part of the remarketing funnel through an email and a web page. And individually for each user, and combining the conversational model of Open AI with text-to-speech (TTS) and LypSync solutions, TANia is able to answer real-time chat and voice questions about the bank's financial products and, once resolved, redirect the user to the contracting funnel of the same.

We help brands

and business to

grow in the next

internet revolution

We help brands

and business to

grow in the next

internet revolution

We help brands

and business to

grow in the next

internet revolution

Copyright © 2023 SuperReal – All rights reserved

Copyright © 2023 SuperReal – All rights reserved