Eficacia Awards | NFT Collection 2022
Strategy | Web3 | NFT Certificates
The challenge
The Eficacia Awards, promoted by the Spanish Association of Advertisers and SCOPEN, wanted to take advantage of the benefits of Web3 to position itself as an innovative contest that offers added value to the winners through blockchain technology, and that helps and walks them throughout the adoption process.
Role: NFT collection strategy and implementation
Deliverable: Web3 platform, contents, and experiences
Date: October 2022
Key technology / platform:
Key partner:
The challenge
The Eficacia Awards, promoted by the Spanish Association of Advertisers and SCOPEN, wanted to take advantage of the benefits of Web3 to position itself as an innovative contest that offers added value to the winners through blockchain technology, and that helps and walks them throughout the adoption process.
Role: NFT collection strategy and implementation
Deliverable: Web3 platform, contents, and experiences
Date: October 2022
Key technology / platform:
Key partner:
OUR STRATEGY
The solution
The Eficacia NFT 2022 collection allows teams awarded in any metal and category of this edition, listed in the case file, to claim their certified NFT copy on an individual basis. For this purpose, a Web3 platform based on Binance’s blockchain has been developed, through which the winners can claim their NFT copy via their digital identity (email), connect their wallet or set it up, and share it on the main compatible platforms and social networks.
The solution
The Eficacia NFT 2022 collection allows teams awarded in any metal and category of this edition, listed in the case file, to claim their certified NFT copy on an individual basis. For this purpose, a Web3 platform based on Binance’s blockchain has been developed, through which the winners can claim their NFT copy via their digital identity (email), connect their wallet or set it up, and share it on the main compatible platforms and social networks.
The result
We have managed to make as many copies of the 43 trophies awarded as the number of people who participated in the winning campaign. We have also developed a complete didactic content plan, such as a webinar given to more than 40 companies to help them create their wallet and claim their NFT copy, which we support with testimonials from the big winners claiming theirs. In addition, the initiative has a 3D virtual environment “Wall of Fame” accessible from any device, web, mobile or VR glasses.
The result
We have managed to make as many copies of the 43 trophies awarded as the number of people who participated in the winning campaign. We have also developed a complete didactic content plan, such as a webinar given to more than 40 companies to help them create their wallet and claim their NFT copy, which we support with testimonials from the big winners claiming theirs. In addition, the initiative has a 3D virtual environment “Wall of Fame” accessible from any device, web, mobile or VR glasses.
