AI | Digital Art | Retail Media

AI | Digital Art | Retail Media

AI | Digital Art | Retail Media

Alba

Alba

Alba

Be a Lion

Be a Lion

Be a Lion

The challenge

The challenge

The challenge

In a time when new generations primarily consume content through digital media; follow and interact daily with influencers on networks such as Instagram or TikTok; and the production of content creators represents significant costs; it is not surprising that the challenge arose to use artificial intelligence (AI) to make the production of content and management of influencers on social media more efficient.

Role: Concept, Design, Development, Production & Delivery
Deliverable: Character assets: voice, image and contents
Date: September 2023

Role:

Concept, Design, Development & Production

Deliverable:

In-store expo and WebApp with generative AI

Date:

December 2022

Key technology / platform:

Key technology / platform:

Key partner:

Key partner:

Our strategy

Our strategy

Our strategy

The solution

The solution

The solution

Leverage advancements in generative AI to create and shape a tailored virtual influencer. A character that only exists in the digital world, but responds to the needs of the physical world. By using data from the target market and content platforms, we can generate a character with a personality that appeals to Generation Z. In addition, with the same information we generate a physical appearance that resonates with the target audience and define each of the relevant aspects to give it personality. And all of this is the compendium of information we use to feed various models and tools that allow us to generate image, audio, and video content.

The result

The result

The result

Alba, a content creator who is inspired and created, by and for Generation Z, in their tastes, values and behaviors. She is capable of creating audiovisual content in different formats for social networks, as well as for other digital formats. She easily adapts to the needs of the content and represents a considerable optimization in time and costs when producing new content.

Alba, in the GenZAwads

Alba with Marina Rivers and Xuso

We help brands

and business to

grow in the next

internet revolution

We help brands

and business to

grow in the next

internet revolution

We help brands

and business to

grow in the next

internet revolution

Copyright © 2023 SuperReal – All rights reserved

Copyright © 2023 SuperReal – All rights reserved