Create an activation that materializes the NFTs (Non-fungible Tokens) within the universe of creation and contemporary art, that lives in digital brand environments and in a physical activation. That allows to contribute to increase the visibility of Jardines Alhambra in the cities of Spain, through the first-hand experience of the brand philosophy and presenting an innovative brand image that is up-to-date.
An installation with art as the core of the action and the garden as the stage, AI as a complement and the garden visitors as co-creators. A space where Jardines Alhambra's visitors used generative AI as an artistic tool and with their contribution they generated different pieces of digital art.
Pieces that would later become part of a digital art collection, certified through NFTs within the Polygon blockchain network. Key element to validate participation, ownership, and bring art collecting closer to users.
Five weeks of activation, between Madrid and Seville, which have brought art collecting closer to 644 visitors and generated 712 pieces of digital art. Bringing technology and art closer together, thanks to NFTs and artificial intelligence.
In addition, participants have been granted a special NFT, known as Alhambra Pass, which certifies their participation and opens the door to a small community of art lovers, with whom the brand can interact, generate new experiences and share the most artistic and technological side of Alhambra.