Iberdrola | Corporate events
Metaverse Shareholder Meeting
The challenge
To offer an engaging and seamless metaverse experience among Iberdrola’s stakeholders, where they can enjoy the General Shareholders’ Meeting in an immersive environment through multiple devices such as cell phones, computers, or even VR headsets, and where the brand is always present.
Role: Metaverse event production and implementation
Deliverable: Multiplayer Virtual 3D venue
Date: May 2022
Key technology / platform:
Key partner:
The challenge
To offer an engaging and seamless metaverse experience among Iberdrola’s stakeholders, where they can enjoy the General Shareholders’ Meeting in an immersive environment through multiple devices such as cell phones, computers, or even VR headsets, and where the brand is always present.
Role: Metaverse event production and implementation
Deliverable: Multiplayer Virtual 3D venue
Date: May 2022
Key technology / platform:
Key partner:
OUR STRATEGY
The solution
Conceptualize, design, and develop a new marketing asset for the company to deliver all kinds of virtual experiences, like hosting live events, delivering pre-recorded content, or a persistent space for users to meet with their peers and discover more about Iberdrola’s technologies and solutions. The gate for the brand to access and be ready for the metaverse.
The solution
Conceptualize, design, and develop a new marketing asset for the company to deliver all kinds of virtual experiences, like hosting live events, delivering pre-recorded content, or a persistent space for users to meet with their peers and discover more about Iberdrola’s technologies and solutions. The gate for the brand to access and be ready for the metaverse.
The result
Iberdrola’s own metaverse, where users had fun using custom avatars across multiple devices. Enjoying a more accessible, fun, and participative Shareholder’s Meeting. With a national media coverage across different press and social media channels. Making Iberdrola the first company to hold this kind of meeting in the metaverse.
The result
Iberdrola’s own metaverse, where users had fun using custom avatars across multiple devices. Enjoying a more accessible, fun, and participative Shareholder’s Meeting. With a national media coverage across different press and social media channels. Making Iberdrola the first company to hold this kind of meeting in the metaverse.
