MediaMarkt | In-game experience

Consulting | Metaverse | Social Campaign

The challenge

MetaMarkt is the MediaMarkt strategy in the Metaverse on which all the company’s actions are integrated to connect with new audiences, generate new business models and open new relational channels with its consumers in virtual and web 3 environments.

Role: Metaverse strategy and implementation
Deliverable: Strategy guidelines, In-game map
Date: June 2022

Key technology / platform:

Key partner:

The challenge

MetaMark is the MediaMark strategy in the metaverse on which all the company’s actions are integrated to connect with new audiences, generate new business models and open new relational channels with its consumers in virtual and web 3 environments.

Role: Metaverse strategy and implementation
Deliverable: Strategy guidelines, In-game map
Date: June 2022

Key technology / platform:

Key partner:

OUR STRATEGY

The solution

MetaMarkt in Fortnite is the first run of the roadmap: a scalable in-game space in which MediaMarkt and their retail brands can create their own spaces and experiences to promote new products and services. Retails brands can buy different “activation packs” in the Fortnite Metaverse, from a product corner to a owned branded building.

The solution

MetaMarkt in Fortnite is the first run of the roadmap: a scalable in-game space in which MediaMarkt and their retail brands can create their own spaces and experiences to promote new products and services. Retails brands can buy different “activation packs” in the Fortnite Metaverse, from a product corner to a owned branded building.

The result

The most played and the higher game time per user brand island in Spain with more than 13.200 players and average of 30’ in-game. More than 10 million impacts on Twitter and Instagram and more than 3 million views on Twitch and YouTube. A top tier Display campaign in terms of CTR (+4%) with +6.500 web visits, setting a nice mood and conversation around our brand +35% positive comments.

The result

The most played and the higher game time per user brand island in Spain with more than 13,200 players an average of 30’ in-game. More than ten million impacts on Twitter and Instagram and more than three million views on Twitch and YouTube. A top-tier display campaign in terms of CTR (+4%) with +6.500 web visits, setting a nice mood and conversation around our brand with +35% positive comments.

Featured result

Tomorrow is now

NTT Data

To communicate the company’s unique vision of the future globally, enhancing its digital offering in technologies and industries expertise, to scaling and making production more efficient using the latest virtual production technology.

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I´m a SuperBrand

That wants to move into the metaverse for real

JOIN US

I´m a SuperTalent

That wants to be part of the talent ecosystem

JOIN US