Samsung X MediaMarkt | AI Digital Art Experience
AI | Digital Art | Retail Media
The challenge
Samsung and MediaMarkt, two brands that share the common goal of bringing technology to people through unique and innovative experiences, join forces to promote the range of Samsung The Frame televisions, launching the first digital art exhibition created by their customers using Artificial Intelligence (AI) at the newly opened MediaMarkt TechVillage in Madrid.
Role: Concept, Design, Development & Production
Deliverable: In-store expo and WebApp with generative AI
Date: December 2022
Key technology / platform:
Key partner:
The challenge
Samsung and MediaMarkt, two brands that share the common goal of bringing technology to people through unique and innovative experiences, join forces to promote the range of Samsung The Frame televisions, launching the first digital art exhibition created by their customers using Artificial Intelligence (AI) at the newly opened MediaMarkt TechVillage in Madrid.
Role: Concept, Design, Development & Production
Deliverable: In-store expo and WebApp with generative AI
Date: December 2022
Key technology / platform:
Key partner:
OUR STRATEGY
The solution
The exhibition is composed of more than 25 Samsung The Frame televisions displaying artworks created by visitors using an application developed using Stable Diffusion 2.0 AI, which allows all participants to generate a high-quality artwork from a simple text, simplifying the process of generating instructions for users, and translating their inputs into prompts compatible with the AI.
The solution
The exhibition is composed of more than 25 Samsung The Frame televisions displaying artworks created by visitors using an application developed using Stable Diffusion 2.0 AI, which allows all participants to generate a high-quality artwork from a simple text, simplifying the process of generating instructions for users, and translating their inputs into prompts compatible with the AI.
The result
During the 2 month duration, all visitors were able to create their own works of art around 3 different themes: Christmas, New Year, and “Better Way” – the sustainable commitment of MediaMarkt, receiving the result of their creation at the moment in their email. Also, the best works selected and curated by the AI artist Mauricio Tonon, have been exhibited in the 25 Samsung The Frame, attributing their creation to each person through their name and age.
The result
During the 2 month duration, all visitors were able to create their own works of art around 3 different themes: Christmas, New Year, and “Better Way” – the sustainable commitment of MediaMarkt, receiving the result of their creation at the moment in their email. Also, the best works selected and curated by the AI artist Mauricio Tonon, have been exhibited in the 25 Samsung The Frame, attributing their creation to each person through their name and age.
Featured result
Metamarkt
Mediamarkt
MetaMark is the MediaMark strategy in the metaverse on which all the company’s actions are integrated to connect with new audiences, generate new business models and open new relational channels with its consumers in virtual and web 3 environments.
