Consulting services

Consulting
services

Designing and bringing to life
a brand’s metaverse strategy and roadmap

Today, the metaverse hype cycle is at the height of inflated expectations, with a lack of knowledge causing companies – driven by the fear of missing out (FOMO) – to act in an opportunistic and tactical way, so business leaders need a strategy and plan for the metaverse that goes beyond the press release.

How can we help?

SuperReal helps global brands and businesses to design and bring to life their metaverse strategy and roadmap through specialized consulting services that combine a long-term strategic vision with a short-term activation plan.

How we do it:

Learn and inspire

  • Identifying objectives, needs and requirements
  • State-of-the-art technology and platforms
  • Benchmarking industry best practices, trends and opportunities

Imagine and define

  • Defining potential audiences and meta-personas
  • Co-creating a strategic long- and short-term vision
  • Conceptualizing the brand’s new virtual world

Set and kick-off

  • Designing use cases for different purposes
  • Creating a dynamic roadmap based on different focus areas to validate and scale
  • Defining KPIs, measurements and governance model

How we do it:

Learn and inspire

  • Identifying objectives, needs and requirements
  • State-of-the-art technology and platforms
  • Benchmarking industry best practices, trends and opportunities

Imagine and define

  • Defining potential audiences and meta-personas
  • Co-creating a strategic long- and short-term vision
  • Conceptualizing the brand’s new virtual world

Set and kick-off

  • Designing use cases for different purposes
  • Creating a dynamic roadmap based on different focus areas to validate and scale
  • Defining KPIs, measurements and governance model

Delivery services

Delivery
services

Executing metaverse roadmaps with our specialized partner ecosystem

Executing metaverse roadmaps with
our specialized partner ecosystem

The adoption of metaverse technology is still in an early stage, so business leaders must explore and understand emerging technologies like AR, VR, XR, IoT, AI, 5G, blockchain and spatial technologies, among others, to facilitate adoption and agile implementation.

How can we help?

SuperReal helps global brands and business execute metaverse roadmaps with our specialized partner ecosystem in disciplines such as virtual experiences, NFTs, Web3, WebXR, avatars, digital goods and immersive content.

How we do it?

Focus area challenge

· State-of-the-art, industry benchmark and best practices
· Defining goals, execution plan, budget and KPIs

Concept and design

· Ideating different solutions to solve the challenge
· Winning solution design and wireframing

Prototipe and build

· Final solution prototype and testing with users
· Development supported by hyper-specialized partners

Deliver and measure

· Deployment in a metaverse – Web3 environment
· Setting up activation campaigns, data and analytics

Learn and improve

· Evaluation: Positive / Neutral/Negative
· Go: Operate and scale

How we do it?

Focus area challenge

· State-of-the-art, industry benchmark and best practices
· Defining goals, execution plan, budget and KPIs

Concept and design

· Ideating different solutions to solve the challenge
· Winning solution design and wireframing

Prototipe and build

· Final solution prototype and testing with users
· Development supported by hyper-specialized partners

Deliver and measure

· Deployment in a metaverse – Web3 environment
· Setting up activation campaigns, data and analytics

Learn and improve

· Evaluation: Positive / Neutral/Negative
· Go: Operate and scale

Operating services

Operating
services

Accelerating business transformation
to operate and scale the metaverse

The disruption implicit in the metaverse and Web3 requires businesses to transform more deeply than in previous digital revolutions, so business leaders need a plan in order to operate and scale the metaverse and Web3.

How can we help?

SuperReal helps global brands and business execute metaverse roadmaps with our specialized partner ecosystem in disciplines such as virtual experiences, NFTs, Web3, WebXR, avatars, digital goods and immersive content.

How we do it?

Metaverse environment

· Guidelines for virtual worlds
· Metaverse and Web3 infrastructure
· Exploring new tech and virtual interaction modelsv

Strategy and organization

· Governance model
· Scaling up business / corporate ventures
· Developing partnerships

People

· Awareness
· Scalable training
· Hiring, outsourcing and crowdsourcing

Technology

· Experimentative
· Continuous adoption
· Future readlines

How we do it?

Metaverse environment

· Guidelines for virtual worlds
· Metaverse and Web3 infrastructure
· Exploring new tech and virtual interaction modelsv

Strategy and organization

· Governance model
· Scaling up business / corporate ventures
· Developing partnerships

People

· Awareness
· Scalable training
· Hiring, outsourcing and crowdsourcing

Technology

· Experimentative
· Continuous adoption
· Future readlines

Tech ecosystem

SuperReal partners with metaverse global tech giants and game-
changing startups to facilitate the adoption and agile implementation
of cutting-edge metaverse technologies: