TOUR DE FRANCE | Virtual Sport Show
Consulting | 3D production | Live-streaming Event
The Challenge
To create and share a sports program and showcase the technology (provided by NTT) behind the Tour de France. All amidst a unique situation: a global pandemic that made it impossible to gather talent in one place.
The Solution
Set-up a remote live production, connecting different countries and generating a low-latency network to provide a live signal to stream the content on different platforms. All this within a 3D environment livened up with AR effects.
The Result
A one-hour show on a 3D virtual stage with the participation of different speakers located in countries like Spain, England, Australia, and France and enhanced with AR effects and virtual cameras using the latest technologies.
Featured result
Metamarkt
MediaMarkt
MetaMark is the MediaMark strategy in the metaverse on which all the company’s actions are integrated to connect with new audiences, generate new business models and open new relational channels with its consumers in virtual and web 3 environments.
