PROJECT
Content localization across brands, markets and languages
THE CHALLENGE
Palladium Hotel Group manages a global portfolio of hotel brands —from Grand Palladium Hotels & Resorts and TRS Hotels to BLESS Collection and Ushuaïa Ibiza Beach Hotel— where commercial messaging and visuals must be localized for diverse countries, regions and languages, while supporting digital distribution across multiple booking and reservation platforms.
The solution
The solution combined an integrated platform, operating model and adoption program, structuring brand-specific content frameworks for distinct hotel brands, defining localization workflows by market and channel, and enabling teams to efficiently produce, adapt and deliver messages and visuals across digital channels and global booking experiences.
The result
Palladium strengthened its global content operations, with teams consistently localizing messages and visuals across its hotel brands and regions, supporting multichannel digital distribution and booking platforms, and operating with greater speed, consistency and confidence in ongoing marketing communications.
Related works
