PROJECT
Consistency and efficiency in financial communications
THE CHALLENGE
Bankinter Consumer Finance faced the complexity of communicating a wide range of consumer finance products — including personal loans, auto financing, and various credit cards such as Visa Air Europa SUMA and Club MAPFRE — in a competitive digital environment, where product messaging needed to be consistent, compliant and tailored to diverse audiences and digital channels.
The solution
The work combined a clear corporate identity and AI-first guidelines with an integrated operating model and adoption program, enabling specialist teams to embed structured product communication standards into everyday workflows, leverage AI to generate compliant content at scale, and ensure that messages and visuals aligned with brand and regulatory requirements across products and campaigns.
The result
Bankinter Consumer Finance strengthened its communications operation by embedding the new identity, guidelines and workflows into daily practice, empowering specialist teams to produce and adapt product messages and assets consistently and efficiently, improving clarity and coordination across digital channels and enhancing ongoing engagement with consumers.
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