PROJECT
Activating a new brand across content production
THE CHALLENGE
Following a major brand rebranding, Repsol needed to activate its new identity consistently across a high volume of product-focused commercial communications, involving multiple business units, channels and formats, while ensuring its in-house agency could operate efficiently and adopt new ways of working without slowing down execution.
The solution
Repsol Studio was conceived as an integrated platform, operating model and adoption program, embedding the new brand system directly into product communication workflows, structuring day-to-day operations for the in-house agency, and supporting teams through hands-on enablement to ensure consistent usage across content creation, adaptation and delivery.
The result
Repsol established a more structured and scalable approach to product communication, with its in-house agency fully adopting shared workflows and standards, reducing fragmentation across teams and channels, and operating with greater consistency, speed and confidence in ongoing commercial activity.
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