PROJECT
THE CHALLENGE
Mahou San Miguel, a leading player in Spain’s beverage and beer industry, faced the challenge of producing marketing content quickly, efficiently, and in a way that remained consistent with each brand’s unique identity. The need to create customized materials for a variety of campaigns and channels—without compromising brand alignment—was a major operational hurdle.
The solution
To meet the demands of speed, consistency, and efficiency, we developed a customized version of SuperStudio: a Generative AI solution specifically trained on Mahou San Miguel’s brands and products.
SuperStudio enables rapid generation of brand-aligned marketing content, including on-demand commercial imagery, advertising copy, synthesized voiceovers, creative videos, and generative templates tailored for different platforms and formats.
The result
SuperStudio has transformed the way Mahou San Miguel’s marketing team produces content—boosting efficiency and dramatically reducing production times. By leveraging AI, the company now ensures brand consistency across all creative materials while gaining the agility to respond quickly to campaign needs and evolving business priorities.
