PROJECT
THE CHALLENGE
Repsol, a leading energy company in Spain, had traditionally relied on external agencies to handle a variety of marketing activities. This approach created a high level of operational dependency and limited the agility needed to produce creative content at the speed of business. In a highly regulated, corporate, and traditionally conservative sector like energy, exploring new visual, conceptual, and digital communication formats presented both a creative and technological challenge.
The solution
To drive innovation in its content processes, we developed several Generative AI projects in collaboration with the client, including the creation of visual and audio assets for their blog, proof of concepts for automated video and product image generation, an AI-powered interactive Christmas experience, and the production of conceptual images of renewable fuels that would be impossible to create using traditional methods.
The result
Repsol has successfully begun integrating Generative AI into its digital communication strategy, forging a new path of innovation in a traditionally industrial environment. The company can now produce visual, conceptual, and multimedia content more quickly, creatively, and efficiently. This work has also laid a strong foundation for future collaborations exploring new AI applications, all with the goal of modernizing and scaling its communication and marketing operations.
