Securitas Direct

PROJECT

On-brand Content Generation

THE CHALLENGE

Securitas Direct needed to accelerate digital content production without compromising quality, brand consistency, or adaptability across multiple channels and audiences. The goal was to maintain strong, efficient communication aligned with the brand’s core values of security and trust.

The solution

In collaboration with SuperReal, Securitas Direct launched a pioneering initiative to transform its digital marketing through Generative AI. By implementing SuperStudio, the company is reinventing its creative workflows—automating the generation of copy, images, social content, and promotional materials. All content is produced within a unified system that strictly adheres to the brand’s visual and verbal identity.

The solution

The result

Securitas Direct is significantly increasing operational agility, reducing production timelines, and enhancing the consistency of its messaging. SuperStudio has become a strategic asset for sustaining brand leadership in an increasingly fast-paced and competitive environment.