SuperAcademy ensures GenAI becomes part of daily marketing work — not a one-off training, but a sustained capability adopted by teams at scale.
The adoption challenge
+
%
of marketing teams
are already using AI
<
%
of them use it well and
in a scalable way
%
of the challenges of AI adoption are linked to organizational change — not to the tool itself
*As a recent MIT study confirms, 95% of AI implementations fail, since their high adoption does not translate into large-scale implementations.
SuperAcademy is an adoption framework, designed to change behavior, not just build knowledge. It focuses on how people actually learn, adopt and integrate GenAI into their work.
01.
Inspire
Teams are exposed to relevant, realistic use cases connected to their daily work, reducing fear and resistance while creating curiosity and pull.
02.
Educate
Learning happens through hands-on, role-based enablement focused on real workflows, not abstract concepts.
03.
Act
GenAI is used in real production environments with continuous support, feedback and iteration until new habits are formed.
