PROJECT
THE CHALLENGE
In a time when new generations primarily consume content through digital media; follow and interact daily with influencers on networks such as Instagram or TikTok; and the production of content creators represents significant costs; it is not surprising that the challenge arose to use artificial intelligence (AI) to make the production of content and management of influencers on social media more efficient.
The solution
Take advantage of advances in generative to generate and mold a custom virtual influencer. A character that only exists in the digital world, but responds to the needs of the physical world. Using target market data and content platforms, we can generate a character with a customized custom to generation Z. In addition, with the same information we generate a physical aspect consonant with the target audience and define each of the relevant aspects to give it personality. And all that is the compendium of information that we use to nurture different models and tools that allow us to generate image, audio and videos content.
The result
Alba, a content creator who is inspired and created, by and for Generation Z, in their tastes, values and behaviors. She is capable of creating audiovisual content in different formats for social networks, as well as for other digital formats. She easily adapts to the needs of the content and represents a considerable optimization in time and costs when producing new content.
