PROJECT
THE CHALLENGE
Create an activation that brings NFTs (Non-Fungible Tokens) into the world of contemporary art and creation—bridging digital brand experiences with a physical activation in Jardín Alhambra. The goal: to increase visibility for Jardines Alhambra across cities in Spain, while immersing visitors in the brand’s philosophy through a living, innovative and forward-thinking artistic experience.
The solution
We designed an installation where art was the centerpiece, the garden served as the stage, AI played the role of creative partner, and visitors became co-creators. Guests of Jardín Alhambra used Generative AI as an artistic tool, contributing their inputs to generate unique digital artworks.
These pieces were then curated into a digital art collection, each certified as an NFT on the Polygon blockchain—validating authorship, participation, and making art collecting more accessible to the public.
The result
Over five weeks, in Madrid and Seville, the activation attracted around 644 visitors and resulted in 712 digital artworks—blending art and technology through NFTs and Generative AI.
Each participant also received a special NFT: the Alhambra Pass, a token certifying their contribution and granting access to an exclusive art-loving community. This pass opened the door for the brand to continue engaging users through new artistic, immersive, and tech-driven experiences.
