PROJECT
THE CHALLENGE
Amid the rising buzz around space tourism and travel to Mars, Civitatis needed to stand out and reconnect with its audience. The brand sought to launch a disruptive campaign that would tap into the Mars hype—using AI-generated videos—to highlight everything still left to explore right here on Earth. This bold creative and technological approach set the tone for an Easter-focused strategy aimed at increasing conversions and reinforcing Civitatis’ leadership in the travel industry.
The solution
We launched “Seize the Earth,” a digital-first campaign that flipped the Mars trend into a fun, emotional invitation to rediscover our planet. It kicked off with AI-generated videos that set the creative direction and accelerated production timelines. The campaign was then expanded with segmented content, native formats for social platforms, and partnerships with influencers like Ac2ality and Marina Rivers—engaging different traveler profiles right at the critical moment: Easter trip planning.
The result
“Seize the Earth” was more than just a campaign—it was a declaration of innovation. From the very first AI-generated video, it captured attention and exceeded all targets. It boosted social media engagement, drove Easter bookings (especially in Mexico), and strengthened Civitatis’ position as the go-to brand for unforgettable experiences on Earth. Its emotional, native, and unconventional approach made it a standout example in travel marketing.
