PROJECT
THE CHALLENGE
Validate the effectiveness of human–AI collaboration in the creation of a new brand—demonstrating gains in speed, creativity, cost-efficiency, scalability, and overall agility. At the same time, explore innovative content formats for the launch of a new marketplace for cutting-edge beverages, using Generative AI to develop core brand assets: a brand ambassador, website, and social media presence.
The solution
Conceptualization, design, and development of a Generative AI-powered production workflow for creating all types of multimedia assets. This included the creation and activation of an avatar influencer that fully embodies the brand’s attributes, engaging with consumers across social media, the website, and other digital platforms.
The result
By testing over 13 Generative AI tools and generating more than 25 tailored prompts for the brand’s internal Prompt Library, we achieved significant production efficiency—reducing time and costs while delivering high-quality, innovative content.
The project also led to the creation of NEO, the brand’s virtual ambassador, now ready to produce multimedia content and interact with users across digital touchpoints.
