PROJECT
THE CHALLENGE
Samsung and MediaMarkt, two brands united by a shared mission to bring technology closer to people through unique and innovative experiences, teamed up to promote the Samsung The Frame TV lineup. Together, they launched the first digital art exhibition created entirely by customers using Artificial Intelligence (AI), hosted at the newly opened MediaMarkt TechVillage in Madrid.
The solution
The exhibition featured over 25 Samsung The Frame TVs displaying artworks generated by visitors using a custom AI-powered application built on Stable Diffusion 2.0. The tool allowed anyone to create high-quality digital art from a simple text prompt, offering a seamless experience by translating user instructions into AI-compatible prompts automatically.
The result
Over the course of two months, visitors were able to generate their own artwork across three themes: Christmas, New Year, and “Better Way”—MediaMarkt’s sustainability commitment. Each participant received their creation instantly by email. The top pieces, curated by AI artist and expert Mauricio Tonon, were showcased on the Samsung The Frame displays, crediting each creator by name and age.
